From the Press Release:

For Fall 2013, NARS introduces Eye Paint, a must-have for beauty lovers who want to elevate their eye look. Housed in a brilliant pot of high-impact pigment, this versatile product can be used as both an eyeshadow and eyeliner. The innovative weightless gel formula delivers long-lasting color that glides on smooth and dries down quickly. When used as eyeliner, pair with the new Angled Eyeliner Brush #38 for a perfectly defined eye. Comes in 10 shades for a full range of artistry. Ophthalmologist tested.